Search Engine Marketing

Organic / Natural search results vs Sponsored advertisements

Depending on a number of different factors, you can launch either a Search Engine Optimization campaign by optimizing the content of your website in addition to a number of technical interventions or you can opt for placing paid advertisements for your business.
Sometimes we will recommend to choose for a combination of both search marketing methods.

Below we illustrate the difference between 'organic' or 'natural' search results and the sponsored (Pay Per Click) advertisements in Google.

• The organic search results (natural search results) occupy the largest part of the search results pages. They are distinguisable from the sponsored links by among other things the white background on which they are displayed. Sponsored links (advertisements) will contrarily to the organic search results always be displayed on a coloured background.
  By default, Google and most other search engines will display 10 organic search results per page. These will be displayed below the coloured sponsored advertisments should there be any advertisers who have purchased advertisements that will be displayed for the same or similar search keywords that you've entered to find a product or service.
  When you website has been properly built and optimized by a skilled SEO-professional, then you can gain top positions in these organic search results with the help of Search Engine Optimization campaigns (SEO)
• Sponsored Advertisements are available in the different search engines such as in Google's AdWords advertising program. Sponsored links (advertisements) are displayed at the top and right hand side of the page and are distinguisable by their slightly coloured background.
  With Google Adwords you write your own advertisements or let us write them for you, then select the keywords for which your advertisement should be displayed when searchers consult a search engine and then choose a certain maximum price that each click should cost when someone clicks your ad. The higher your maximum price per click, the more likely you'll gain better advertising space and thus reach more visitors to your site. Numerous other factors will influence the quality of your advertising space. We are here to help you with optimizing your ads!

Optimize or Advertise?

The choice between optimization or advertising is dependent on several factors which can vary considerably between clients. Sometimes we recommend to deploy a combination of both searchmarketing methods.

One of the influencing factors that is relevant for choosing optimization vs advertisements is whether you already own a website. In case you don't yet own a website, the in most cases we will advise you to allow us to build your website according to all the necessary requirements to achieve top positions via Search Engine Optimization (SEO). This way we can take into account and harmonize all the technical and content-related aspects that influence your future success with your search engine ambitions.

Another factor that may influence the choice is timing.
Advertising in an advertising program such as Google Adwords allows you to more quickly promote your business (in theory you can start a campaign within 15 minutes) compared to search engine optimization (which can take weeks or months before the first results with top positions are obtained).

In addition to the above mentioned factors there's also the competitiveness of the keywords that describe your products and which users will use when searching for your products.

We'll work close with you to investigate and analyze your specific needs and ambitions in order to offer you the best e-marketingstrategy available for you business
You can count on an objective, no-nonsense analysis and marketingplan that will help you realize and exceed your business ambitions online!