Sponsored advertisements / links

Besides search engine optimization you can choose to launch advertising campaigns in search engines such as Google.

Below you'll find an illustration of an ad in Google's Adword advertising program. The position of these ads varies between the top of the page above the natural search results to a position on the right hand side of the search result page.

Where will my advertisement be displayed?

The position of your ad depends on many factors. One of them is whether your competitors already have already started with campaigns promoting the same products and/or services as your own. The more competitors, the more difficult and expensive it'll be to be successful with search engine advertising.

When you ad is lost between to many other similar ads from your competitors, your campaign will become very uneffective, especially if the way you've written your ad is less enticing than the others and your offer itself is less attractive than what your competitors offer.

The exact position of your ad will be determined on the basis of a set of rules of which the most important ones are:

• The quality of your advertising text
• The price you're willing to pay per click (Pay Per Click - PPC)
• The popularity of your ad